Today we’ll be discussing the professional networking website LinkedIn.

You are not required to sign up to LinkedIn for today’s activity, unless you want to. 

LinkedIn has over 450 million users, 2 new ones every second, and over 10 billion users have been endorsed professionally through it; so there’s a fair chance that you either know about it, or you are already a member.

‘What does it do?’

LinkedIn enables individuals to build their professional online identity, and to connect with and endorse others on the site. It’s like an online CV that is open to the world plus much, much more. Employers can advertise jobs, they can actively seek out potential employees, and users can search for positions,  connect with employers, endorse their colleagues and friends, and follow organisations to keep up with what’s new.

When people sign up for an account they’re asked how they envisage using LinkedIn, the options are:

  • Keeping in touch with my contacts
  • Building my professional network
  • Staying up-to-date with my industry
  • Finding a job

You can do all of these things once you’re signed up, but I think it gives you a good idea where they’re coming from.

‘Why is LinkedIn important to staff and students?’

LinkedIn is arguably an essential tool for employers, employees and anyone looking for work. Not only is it a great way to promote yourself, it is also a way for potential employers to check you out, and may well be their first port of call when assessing applicants.  Not having a LinkedIn account could put you/our students at a disadvantage before the interview has even taken place.  Where as a well-written and maintained LinkedIn account could put you ahead of the game.


You have a choice today, as we are aware that not everyone wishes to have their details online, though you can do both activities if you wish.

Option 1
Set up a LinkedIn account using your work email address, and then let us know in the comments section by typing ‘Yes’.  If you already have an account that is linked to your work email address, also type ‘Yes’ in the comments section connected to this post. In both cases we will go and have a look for you in LinkedIn to verify your claim.

Option 2
If you do not wish to set up a LinkedIn account then please use Google/a search engine to find any useful articles you can regarding recruitment and LinkedIn, and paste a URL for one of them into the comments section for this blog post.


Your 5 mins is up for today,  but we thoroughly recommend you watch the video below, which was presented by Satvinder Sehmbey at Anglia Learning & Teaching’s DigiFest 2016 event. We also recommend that you bring the video to the attention of your staff and students. (Maybe copy the URL into your VLE module/s, or email it to your staff – academic or professional services staff.)

Satvinder describes how Anglia Ruskin Employability Services advise students and graduates on how to use LinkedIn to enhance their employability.  The video is equally useful for staff, and we think it’s well worth watching.  Click the image below:

DigiFest graphic (1).png

179 thoughts on “LinkedIn

  1. lisa calrk November 21, 2016 / 1:51 pm



  2. Wendy Durham November 22, 2016 / 9:21 am

    Yes – but not linked to my work address and not used effectively as yet


  3. Phil November 28, 2016 / 11:31 am



  4. Hannah hUNT November 28, 2016 / 12:58 pm



  5. Steven November 28, 2016 / 5:32 pm



  6. Laura December 2, 2016 / 12:18 pm



  7. Maxine Hall December 5, 2016 / 12:25 pm



  8. Magdalena Partac December 5, 2016 / 2:42 pm

    Yes, but not linked to work email address.


  9. Adam Olivant December 9, 2016 / 5:38 pm



  10. Luke December 15, 2016 / 12:34 pm



  11. Natalie January 23, 2017 / 2:23 pm

    Yes linked to my work email address


  12. Kirstie Smith February 3, 2017 / 12:38 pm



  13. Nina Whittle February 6, 2017 / 11:21 am

    Yes I already have an account. However I previously did not use my university email address. You should still be able to find me though.


  14. Hannah Stageman March 9, 2017 / 3:27 pm

    I have an account already, but with another email address.


  15. Judith March 22, 2017 / 4:17 pm

    Have an account already


  16. Matt McConkey May 23, 2017 / 10:09 am

    Here’s a book about the business to business benefits of social media, including LinkedIn:
    There are several other ebooks and articles about LinkedIn best practice available.

    LinkedIn post their own recruitment trends and best practice articles, e.g.:

    And here’s a highly cited academic article about how social media sites are used for sentimemnt analysis and opinion mining: – linked via Microsoft Academic – their equivalent of Google Scholar, but with better filtering tools


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